Art flows to where the money is

Art flows to where the money is

More than once people asked how a novice portraitist must decide his prices. I remember I once said: If you don’t have any orders you are either  too expensive, or you have too little quality.  If you have too many commissions, it may be that you are too cheap.

Art flows to where the money is. Portrait of Jan Six by Rembrandt
Portrait of Jan Six by Rembrandt

An interesting book that I am currently reading is “The lives of Jan Six”, written by the Dutch historian Geert Mak. I do not know if there is an English translation. Continue reading “Art flows to where the money is”

No homesickness, but nevertheless…

No homesickness, but nevertheless…

It’s not always that bad staying away from home for a while. No homesickness, but nevertheless…

On return I appreciate my everyday environment even more. I see it all with a renewed look.

Early in the morning, before the day begins, I help my wife in the kitchen garden. And it will be clear, when you see this picture, how privileged we are living in this beautiful environment. You can imagine how happy I am, being back home again.

Pretty soon I will take in hand my brushes to start afresh.

Usually I start by clearing my studio space. Clean everything really well. Checked all paint and canvases.  I see this activity as starting the engine. I enjoy fiddling in my studio before the real work begins.

more on this item

Family Portrait

family portrait

Finally the family portrait is finished and it can be shipped to the gallery.  A major job and I really enjoyed the work. Like always the challenge was to get all four protagonists in a credible way on the canvas, engaged in the same moment in time. And of course, the resemblance had to be complete; the main criterion of commissioned work. On this matter I was in close contact with the client as usual, willing to listen carefully and if necessary making adjustments. I will miss the painting that has been for some month on my easel. Eventually everything leaves the studio.

How make money from portrait painting?

How make money from portrait painting?
portrait of a man.
Oil on canvas 74 x 61 cm

Every so often people ask me how to start getting portrait commissions. And also someone asks for tips on pricing. Do not expect me to give you a presentation on business plans. I am not an expert, not in the least. I believe that it just comes down to using your common sense.

What do you want?

1. portrait painting as a hobby?

2. portrait painting as a full time professional artist?

It comes down to quality.

If it is just your hobby, mainly family and friends will be your clientele and prices will be relatively low in the beginning. If making a living from painting is your goal, then the question is: is your quality good enough? Is your artwork spiritual and essential? These are questions you need to answer yourself. Because in your immediate environment people always think you are fantastic (the so called applause of uncles and aunts; that fame is worthless). Self-criticism is important. You’ll have to decide where your level is compared with colleagues. The internet is a very useful tool. Look for good painters who do commissioned portraits. Relate their work to yours. Once again be very critical and honest with yourself, I can not emphasise this enough.

Well, assuming you think the quality is high enough to announce yourself in the market, then the next question is about the revenues.

What are my prices?

Try to find out what colleagues charge and adjust your price accordingly. You have to remember here that your geographical location plays a role. Do you live in a big city, in the US for example, or in a remote village in the interior of let´s say India. That makes a huge difference. Some more advice: try to find a good gallery that wants to represent you. Setting your prices that way you can still decide to increase them in the future. It is impossible to lower prices overtime. Clients from the past will feel cheated. If there is a lot of demand you may consider to raise the rates. If you hardly ever get assignments it means that you are too expensive or that your quality is not appreciated.